A hands-on, full-day workshop in Cheshire designed to help small businesses understand how social platforms really treat video — and how to create content that earns reach, retention and results.
You’ll learn how to:
Film and edit confidently
Structure videos for retention
Understand how Instagram, TikTok and Facebook distribute content
Use analytics to improve performance
Turn views into enquiries
This workshop is for you if:
You’re posting but your videos barely reach anyone
You’re confused about how TikTok vs Instagram vs Facebook treat video
You feel awkward on camera
You know you should be using Reels but don’t know how to make them work
You want clarity, not just another editing tutorial
It’s not for:
Full-time content creators
Agencies
People looking for advanced cinematic production training
Up with the larks. Down with the price.
Only 6 TV-am (early bird) tickets available at this price.
Or until 21st March.
After that, we switch to Friday night energy.
Missed breakfast? The party’s still on.
TFI Friday tickets are £175
once the 6 early bird tickets are gone
or from 21st March.
Same workshop. Same hands-on support. Same results.
The workshop takes place at Hartford Hall Hotel in Northwich. There is free onsite parking. Tea & Coffee and Lunch will be provided.
You’ll learn:
How TikTok batch tests your content
Why your followers might not see your posts first
How Instagram Reels reach non-followers
What Facebook rewards differently
How scroll platforms differ from search platforms like YouTube
Why “consistency” alone isn’t enough
You’ll discover:
How to stop people scrolling in the first 2 seconds
How to spot early drop-offs in your analytics
How to keep viewers watching longer
How to structure content with curiosity and payoff
How to know when your audience is ready for longer content
You’ll leave with written hooks for your own business.
We’ll explore:
Face-to-camera authority content
Day-in-the-life videos
Educational micro-tips
Skits and Storytelling
Behind-the-scenes content
Social proof and testimonials
We’ll cover:
Why being on camera feels uncomfortable
How to practise without pressure
Simple exercises to build confidence
How to speak naturally without memorising scripts
We’ll look at:
Audio comparisons (no mic vs budget mic vs pro mic)
Simple tripods and solo setups
Gimbals and movement
Basic lighting principles
Front vs back camera
When extra kit makes sense
You’ll learn how to:
Add captions
Add strong opening text
Use music effectively
Trim dead space
Improve pacing
Repurpose one video into multiple edits
Prerequisite: CapCut installed on your phone or laptop (free version is fine).
