Phil Spencer
Sports
Content Creation
Full Content Day: Coaching Videos + Social Media Assets
Phil is the head coach at Destination Pedel in Northwich, Cheshire, and wanted high-quality, ready-to-post video content that would:
Educate beginners and intermediate players
Showcase Phil Spencer’s coaching expertise
Help the venue stand out online with fun, personality-driven videos
Build a bank of evergreen content for social media
Create a bank of high-quality coaching videos for social media
Cover beginner and intermediate padel fundamentals
Showcase Phil’s expertise and coaching style
Capture fun, personality-led clips to make content more relatable
Deliver fully edited, ready-to-post videos for long-term use
Limited time for content creation
Need to explain technical skills clearly and visually
Mixing education with personality without overcomplicating the filming
Ensuring all content was captured efficiently in one session
Producing platform-friendly edits suitable for TikTok, Instagram, and website use
2 hours of fast, structured on-court filming
16 professionally edited, ready-to-publish videos
A balanced content bank: beginner lessons, intermediate techniques, fun clips, and outtakes
Stronger online presence through consistent, high-quality coaching content
Evergreen assets Phil can use across Instagram, TikTok, Facebook
I spent two hours on the iconic pink courts at Destination Padel in Northwich with Head Coach Phil Spencer, capturing a mixture of educational, technical, and personality-driven content.
Basic rules
Scoring explained
Court positioning
First steps for new players
Serving technique
Overheads
Returning serve
Using the glass
Glass recoveries
Movement & footwork fundamentals
Fun, light-hearted clips
Coach personality moments
Behind-the-scenes and outtakes
This ensured the final bank of content wasn’t just informative — it was shareable, engaging, and authentic.
I edited all footage and delivered a full suite of polished, branded videos:
Clean cuts and smooth transitions
On-screen titles
Captions for accessibility and retention
Colour grading to showcase the pink courts
Social-ready aspect ratios
Phil received 16 fully edited, ready-to-post videos covering every core coaching topic.
This gave Phil months of high-value content to use across Instagram Reels, TikTok and Facebook
