Liz Parkin
Marketing
Power Hour
Liz runs Nantwich Info, a well-established local information platform promoting businesses, events and community activity in Nantwich and the surrounding Cheshire area.
The platform already had a strong presence and loyal local following, but Liz wanted to be more intentional about how social media was being used to support visibility, engagement and value for both the audience and the businesses being featured.
Liz was posting regularly across Facebook and Instagram, but felt unsure whether she was getting the most out of each platform and format.
While the content itself was valuable, the approach felt reactive rather than strategic.
• Posting consistently but without a clear structure
• Uncertainty around when to use Reels, Stories or feed posts
• Limited confidence using video formats
• Time spent creating content without clear outcomes
• Wanted to better support local Cheshire businesses through social
• Clarifying the purpose of Nantwich Info on social media
• Understanding how Reels, Stories and feed posts work together
• Using short-form video to increase local reach
• Making content easier to repeat without feeling repetitive
• Keeping the workload realistic while increasing impact
• Use Reels to highlight local businesses, events and Cheshire-based stories
• Use Stories daily for informal updates, reminders and behind-the-scenes content
• Make feed posts more intentional with clearer messaging and calls to action
• Repurpose the same content across formats instead of starting from scratch
• Clear structure for Meta content
• Increased confidence using video formats
• A more intentional and sustainable posting plan
• Greater clarity on how social media supports local visibilityand discovery
• Using Defined Content Pillars to help achieve business and social media objectives
Are you a Cheshire Business looking to improve your Social Media Marketing? Book a Power Hour with us.
